65
full size mattress pad
Launch itA $2.0M/yr market growing +25.5% this quarter with returns at 2.1% — clears our launch bar.
Market size
Incredible$2.0M$2.0M/yr · 850K searches
Avg price
Incredible$31.20avg listing price — sweet spot $15–$100
Price range
Great$11.18–$87.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Returns
Good2.1%return rate — above 5% kills the launch gate
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Good+25.5%90-day search growth — must beat 0% to launch
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad33,617.21avg incumbent reviews — the moat a new listing must climb