51
full size blanket
Worth a lookShows a sweet-spot price point ($24.85 avg), but a deep review moat (35,562 avg reviews) keeps it on the watch list.
Avg price
Incredible$24.85avg listing price — sweet spot $15–$100
Price range
Great$9.75–$47.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Returns
Good2.2%return rate — above 5% kills the launch gate
Market size
Good$575K$575K/yr · 1.2M searches
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.3%90-day search growth — must beat 0% to launch
Review moat
Bad35,562.15avg incumbent reviews — the moat a new listing must climb