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frye blanket
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Avg price
Great$80.62avg listing price — sweet spot $15–$100
Market size
Good$323K$323K/yr · 834K searches
Price range
Okay$23.03–$204.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.9%return rate — above 5% kills the launch gate
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Bad4,311.89avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-23.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals High Price