46
frozen balloons
Skip itSoft demand (-18.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Good646.89avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Returns
Okay3.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.11avg listing price — sweet spot $15–$100
Price range
Okay$6.27–$20.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$148K$148K/yr · 220K searches
Growth
Bad-18.1%90-day search growth — must beat 0% to launch