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friends blanket
Skip itA small market ($24K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$30.61avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Great$11.49–$56.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good548.65avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-16.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$24K$24K/yr · 62K searches