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fresh linen candles
Worth a lookShows low returns (0.5%), but soft demand (-6.9% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$18.47avg listing price — sweet spot $15–$100
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Price range
Good$6.37–$39.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,167.59avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay$191K$191K/yr · 134K searches
Growth
Bad-6.9%90-day search growth — must beat 0% to launch