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frankincense incense
Worth a lookShows low returns (0.9%), but soft demand (-12.8% this quarter) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$5.31–$24.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.53avg listing price — sweet spot $15–$100
Review moat
Okay2,243.14avg incumbent reviews — the moat a new listing must climb
Market size
Okay$221K$221K/yr · 197K searches
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Bad-12.8%90-day search growth — must beat 0% to launch