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frankincense and myrrh candle
Skip itSoft demand (-26.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$18.60avg listing price — sweet spot $15–$100
Price range
Great$11.53–$35.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,532.17avg incumbent reviews — the moat a new listing must climb
Market size
Bad$66K$66K/yr · 65K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad84%top-5 click share — a locked-up shelf
Growth
Bad-26.6%90-day search growth — must beat 0% to launch