35
football toothpicks
Skip itSoft demand (-84.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Great150.65avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.6%return rate — above 5% kills the launch gate
Avg price
Okay$9.40avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$34K$34K/yr · 58K searches
Price range
Bad$4.56–$15.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-84.1%90-day search growth — must beat 0% to launch