47
football pillow
Skip itA small market ($74K/yr) — this niche doesn't clear our bar today.
Review moat
Great222.45avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.86avg listing price — sweet spot $15–$100
Price range
Great$10.11–$43.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-12.1%90-day search growth — must beat 0% to launch
Market size
Bad$74K$74K/yr · 143K searches
Signals No Dominant Brand