45
football napkins
Skip itSoft demand (-90.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible99.71avg incumbent reviews — the moat a new listing must climb
Brand share
Great46%top-5 brand share — no brand owns this niche
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Returns
Good2.9%return rate — above 5% kills the launch gate
Avg price
Okay$9.59avg listing price — sweet spot $15–$100
Price range
Okay$5.85–$19.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$92K$92K/yr · 154K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-90.5%90-day search growth — must beat 0% to launch