42
football blanket
Skip itSoft demand (-38.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$24.60avg listing price — sweet spot $15–$100
Review moat
Great182.27avg incumbent reviews — the moat a new listing must climb
Price range
Great$12.73–$48.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$89K$89K/yr · 289K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-38.9%90-day search growth — must beat 0% to launch
Signals Low Review Barrier