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food blanket
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Avg price
Great$18.98avg listing price — sweet spot $15–$100
Price range
Great$9.65–$31.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Okay$120K$120K/yr · 688K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Okay4.9%return rate — above 5% kills the launch gate
Review moat
Bad5,170.95avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale