41
fluffy duvet cover
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Avg price
Incredible$45.12avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good$22.80–$131.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad13,490.43avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.9%90-day search growth — must beat 0% to launch
Market size
Bad$49K$49K/yr · 236K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale