47
flower candle warmer
Skip itSoft demand (-17.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$23.19avg listing price — sweet spot $15–$100
Price range
Incredible$17.27–$37.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good1,220.75avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Okay$193K$193K/yr · 352K searches
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-17.8%90-day search growth — must beat 0% to launch