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flower birthday party decorations
Worth a lookShows no brand lock-in (top 5 brands take 33% of clicks), but soft demand (-4.3% this quarter) keeps it on the watch list.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Review moat
Great333.3avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.78avg listing price — sweet spot $15–$100
Price range
Good$6.88–$32.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$149K$149K/yr · 436K searches
Returns
Okay4.4%return rate — above 5% kills the launch gate
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.3%90-day search growth — must beat 0% to launch