54
floral blanket
Worth a lookShows a fragmented shelf (top 5 take 17% of clicks), but soft demand (-22.2% this quarter) keeps it on the watch list.
Competition
Incredible17%top-5 click share — an open shelf
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Avg price
Incredible$29.26avg listing price — sweet spot $15–$100
Price range
Great$8.52–$74.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great496.07avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$86K$86K/yr · 272K searches
Growth
Bad-22.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand