48
floor mattress for kids
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Avg price
Great$78.16avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay4.2%return rate — above 5% kills the launch gate
Growth
Okay+5.5%90-day search growth — must beat 0% to launch
Review moat
Okay3,255.3avg incumbent reviews — the moat a new listing must climb
Market size
Bad$89K$89K/yr · 200K searches
Price range
Bad$13.79–$436.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale