54
floating frame
Worth a lookShows a sweet-spot price point ($20.93 avg), but weak search conversion (2.1%) keeps it on the watch list.
Avg price
Great$20.93avg listing price — sweet spot $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Price range
Great$7.38–$38.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$313K$313K/yr · 723K searches
Returns
Good3.0%return rate — above 5% kills the launch gate
Review moat
Okay1,708.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.6%90-day search growth — must beat 0% to launch
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand