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43

floating candles 2 inch

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A small market ($62K/yr) — this niche doesn't clear our bar today.

Market size 15Growth 46Conversion 90Competition 23Returns 21Price range 84Avg price 90Brand share 55Review moat 52Quality gap 23

Conversion

Great10.8%

search→purchase rate — share of searches ending in a sale

Avg price

Great$21.04

avg listing price — sweet spot $15–$100

Price range

Great$9.79–$49.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Review moat

Good1,428.08

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+16.6%

90-day search growth — must beat 0% to launch

Competition

Bad72%

top-5 click share — a locked-up shelf

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Returns

Bad6.0%

return rate — above 5% kills the launch gate

Market size

Bad$62K

$62K/yr · 27K searches

Search terms