41
fleur
Skip itSoft demand (-58.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$24.40avg listing price — sweet spot $15–$100
Returns
Great1.0%return rate — above 5% kills the launch gate
Price range
Great$7.90–$46.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good971.63avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$24K$24K/yr · 100K searches
Growth
Bad-58.4%90-day search growth — must beat 0% to launch