44
flannel duvet cover
Skip itSoft demand (-50.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$46.30avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Price range
Great$11.85–$92.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Okay2,385.61avg incumbent reviews — the moat a new listing must climb
Market size
Okay$109K$109K/yr · 280K searches
Returns
Bad5.9%return rate — above 5% kills the launch gate
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-50.8%90-day search growth — must beat 0% to launch
Signals High Returns