47
flan pan
Skip itSoft demand (-4.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$19.96avg listing price — sweet spot $15–$100
Price range
Great$10.06–$37.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Market size
Good$357K$357K/yr · 600K searches
Returns
Good2.9%return rate — above 5% kills the launch gate
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,176.92avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.1%90-day search growth — must beat 0% to launch