65
fishing birthday decorations
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Review moat
Great186.55avg incumbent reviews — the moat a new listing must climb
Competition
Great31%top-5 click share — an open shelf
Avg price
Great$16.65avg listing price — sweet spot $15–$100
Growth
Great+68.6%90-day search growth — must beat 0% to launch
Price range
Great$5.64–$43.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$414K$414K/yr · 665K searches
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Returns
Okay3.7%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand