40
first date plaque
Skip itSoft demand (-57.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$38.90avg listing price — sweet spot $15–$100
Price range
Incredible$22.80–$94.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great220.21avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad$35K$35K/yr · 28K searches
Growth
Bad-57.7%90-day search growth — must beat 0% to launch