63
firm
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Competition
Great21%top-5 click share — an open shelf
Growth
Great+82.8%90-day search growth — must beat 0% to launch
Brand share
Great52%top-5 brand share — no brand owns this niche
Review moat
Good1,157.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$212K$212K/yr · 69K searches
Avg price
Okay$318.88avg listing price — sweet spot $15–$100
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Price range
Bad$2.38–$1467.11cheapest to priciest tracked listing — scored on the share inside $15–$100