60
fern
Worth a lookShows a sweet-spot price point ($37.21 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$37.21avg listing price — sweet spot $15–$100
Price range
Great$10.04–$83.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Market size
Great$1.1M$1.1M/yr · 1.1M searches
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Good919.2avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.2%return rate — above 5% kills the launch gate
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.1%90-day search growth — must beat 0% to launch