22
feppo towel warmer
Skip itSoft demand (-69.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Great123.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$112.37avg listing price — sweet spot $15–$100
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Returns
Bad7.5%return rate — above 5% kills the launch gate
Market size
Bad$45K$45K/yr · 27K searches
Growth
Bad-69.3%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$107.55–$115.90cheapest to priciest tracked listing — scored on the share inside $15–$100