48
faux fur throw blanket
Skip itSoft demand (-42.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$29.67avg listing price — sweet spot $15–$100
Price range
Great$6.86–$66.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Market size
Good$397K$397K/yr · 783K searches
Returns
Okay3.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,244.87avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-42.7%90-day search growth — must beat 0% to launch