43
faux fur heated blanket
Skip itSoft demand (-75.0% this quarter) — this niche doesn't clear our bar today.
Price range
Incredible$29.22–$90.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$56.49avg listing price — sweet spot $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Great492avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.4%return rate — above 5% kills the launch gate
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$21K$21K/yr · 32K searches
Growth
Bad-75.0%90-day search growth — must beat 0% to launch