40
faux fur electric throw blanket
Skip itSoft demand (-75.5% this quarter) — this niche doesn't clear our bar today.
Price range
Incredible$29.22–$93.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$56.64avg listing price — sweet spot $15–$100
Review moat
Great429.79avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Returns
Okay4.4%return rate — above 5% kills the launch gate
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$23K$23K/yr · 37K searches
Growth
Bad-75.5%90-day search growth — must beat 0% to launch
Signals High Price