41
faux fur comforter
Skip itSoft demand (-47.2% this quarter) — this niche doesn't clear our bar today.
Competition
Great29%top-5 click share — an open shelf
Avg price
Great$100.32avg listing price — sweet spot $15–$100
Market size
Good$491K$491K/yr · 1.3M searches
Returns
Okay3.3%return rate — above 5% kills the launch gate
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay$31.96–$242.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,754.2avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-47.2%90-day search growth — must beat 0% to launch