58
faux flowers in vase
Worth a lookShows a fragmented shelf (top 5 take 14% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible14%top-5 click share — an open shelf
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Avg price
Incredible$28.35avg listing price — sweet spot $15–$100
Market size
Good$698K$698K/yr · 1.5M searches
Price range
Good$5.59–$146.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,325.73avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.5%return rate — above 5% kills the launch gate
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-19.0%90-day search growth — must beat 0% to launch