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farmhouse coasters
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but a small market ($48K/yr) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Great$4.55–$54.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.22avg listing price — sweet spot $15–$100
Review moat
Good1,123.22avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+0.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$48K$48K/yr · 128K searches
Signals No Dominant Brand