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fallout figure
Skip itSoft demand (-52.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$45.71avg listing price — sweet spot $15–$100
Review moat
Great128.78avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Good$13.30–$182.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$197K$197K/yr · 479K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-52.8%90-day search growth — must beat 0% to launch