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fallout birthday decorations
Skip itSoft demand (-41.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great189.65avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.00avg listing price — sweet spot $15–$100
Price range
Good$7.21–$26.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$22K$22K/yr · 46K searches
Growth
Bad-41.7%90-day search growth — must beat 0% to launch
Signals Low Review Barrier