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fall wax melts
Worth a lookShows demand growing +249.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+249.7%90-day search growth — must beat 0% to launch
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$15.79avg listing price — sweet spot $15–$100
Review moat
Good1,129.18avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Good$6.69–$24.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$148K$148K/yr · 293K searches
Signals Trending