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fall decor
Launch itA $4.5M/yr market growing +126.2% this quarter with returns at 2.5% — clears our launch bar.
Market size
Incredible$4.5M$4.5M/yr · 36.7M searches
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Growth
Incredible+126.2%90-day search growth — must beat 0% to launch
Competition
Great25%top-5 click share — an open shelf
Avg price
Great$17.33avg listing price — sweet spot $15–$100
Price range
Great$4.41–$47.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,468.2avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale