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fake mums
Worth a lookShows demand growing +191.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+191.9%90-day search growth — must beat 0% to launch
Avg price
Great$21.79avg listing price — sweet spot $15–$100
Price range
Great$9.48–$47.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Good$556K$556K/yr · 2.6M searches
Review moat
Good1,012.06avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad5.4%return rate — above 5% kills the launch gate
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale