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fake lavender
Skip itSoft demand (-4.5% this quarter) — this niche doesn't clear our bar today.
Brand share
Great51%top-5 brand share — no brand owns this niche
Avg price
Good$14.32avg listing price — sweet spot $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.3%return rate — above 5% kills the launch gate
Price range
Okay$6.58–$22.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,215.91avg incumbent reviews — the moat a new listing must climb
Market size
Okay$126K$126K/yr · 216K searches
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand