50
facial towels for estheticians soft
Worth a lookShows a sweet-spot price point ($21.38 avg), but soft demand (-17.6% this quarter) keeps it on the watch list.
Avg price
Great$21.38avg listing price — sweet spot $15–$100
Brand share
Great50%top-5 brand share — no brand owns this niche
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Price range
Great$6.94–$39.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad9,589.09avg incumbent reviews — the moat a new listing must climb
Market size
Bad$78K$78K/yr · 175K searches
Growth
Bad-17.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand