57
extra wide ironing board
Worth a lookShows a fragmented shelf (top 5 take 38% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great38%top-5 click share — an open shelf
Avg price
Good$104.07avg listing price — sweet spot $15–$100
Growth
Good+51.2%90-day search growth — must beat 0% to launch
Returns
Good2.7%return rate — above 5% kills the launch gate
Review moat
Good1,266.4avg incumbent reviews — the moat a new listing must climb
Market size
Good$399K$399K/yr · 113K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$44.73–$172.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Signals High Price