47
espresso martini candle
Skip itSoft demand (-22.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible55.95avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.03avg listing price — sweet spot $15–$100
Price range
Great$9.60–$34.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.4%return rate — above 5% kills the launch gate
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$87K$87K/yr · 146K searches
Growth
Bad-22.9%90-day search growth — must beat 0% to launch
Signals Low Review Barrier