48
espresso machine
Skip itPrices mostly outside the sweet spot ($41.23–$825.06) — this niche doesn't clear our bar today.
Market size
Incredible$61.1M$61.1M/yr · 26.4M searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+9.8%90-day search growth — must beat 0% to launch
Avg price
Okay$304.92avg listing price — sweet spot $15–$100
Review moat
Bad4,774.84avg incumbent reviews — the moat a new listing must climb
Returns
Bad7.6%return rate — above 5% kills the launch gate
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Price range
Bad$41.23–$825.06cheapest to priciest tracked listing — scored on the share inside $15–$100