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engagement party decorations
Launch itA $1.6M/yr market growing +38.1% this quarter with returns at 4.1% — clears our launch bar.
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Market size
Great$1.6M$1.6M/yr · 2.3M searches
Competition
Great30%top-5 click share — an open shelf
Price range
Great$5.09–$57.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.46avg listing price — sweet spot $15–$100
Growth
Good+38.1%90-day search growth — must beat 0% to launch
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,924.76avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.1%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality