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empty shampoo bottles
Worth a lookShows no brand lock-in (top 5 brands take 52% of clicks), but a small market ($124K/yr) keeps it on the watch list.
Brand share
Great52%top-5 brand share — no brand owns this niche
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Price range
Good$5.94–$26.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.65avg listing price — sweet spot $15–$100
Review moat
Okay1,951.65avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$124K$124K/yr · 188K searches
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand