46
elephant blanket
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Avg price
Great$20.48avg listing price — sweet spot $15–$100
Price range
Great$9.91–$36.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,178.03avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.4%90-day search growth — must beat 0% to launch
Market size
Bad$35K$35K/yr · 89K searches