41
electric throw blanket with foot pocket
Skip itSoft demand (-66.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$44.88avg listing price — sweet spot $15–$100
Price range
Incredible$28.32–$83.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Market size
Okay$167K$167K/yr · 164K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,675.14avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.2%return rate — above 5% kills the launch gate
Brand share
Bad98%top-5 brand share — brand-locked demand
Growth
Bad-66.3%90-day search growth — must beat 0% to launch
Signals High Returns