54
electric kettle
Worth a lookShows a $31.2M/yr market, but soft demand (-20.1% this quarter) keeps it on the watch list.
Market size
Incredible$31.2M$31.2M/yr · 24.6M searches
Avg price
Incredible$31.81avg listing price — sweet spot $15–$100
Price range
Great$13.63–$97.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.0%return rate — above 5% kills the launch gate
Growth
Bad-20.1%90-day search growth — must beat 0% to launch
Review moat
Bad22,252.69avg incumbent reviews — the moat a new listing must climb