53
electric blanket queen size
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but soft demand (-66.8% this quarter) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Great$62.73avg listing price — sweet spot $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$22.56–$161.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$367K$367K/yr · 253K searches
Review moat
Okay2,689.56avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Returns
Okay4.8%return rate — above 5% kills the launch gate
Growth
Bad-66.8%90-day search growth — must beat 0% to launch